|(Photo credit: marsmet523)|
One article highlights the fact that social media is unreliable as an indicator of your worth as a dermatologist, because disgruntled clients are more likely to comment on social media than satisfied ones. Googling your own name is mooted as a simple way of keeping an eye on your online reputation, my (secret) narcissistic daily pursuit. [Link ]
The second article spells out some candid suggestions for dermatologists to follow to improve their social media presence. Be a friend and a doctor, instead of being an advertisement is a sensible suggestion. I also liked the authors suggestion of promoting the dermatologists' artistic hobbies online to reinforce aesthetic expertise! I am sure I have found many such artistic and not-so-artistic (mis)adventures of my dermatology friends (myself included) on facebook! [Link]
Sorry for not delivering the promised continuation of the dermatology industry series. Will try to do that soon. Did you notice that Step 1 has almost become a rule :) Freaking awesome dermatology clients rock!